Models

Land Rovers

The story of Land Rovers is a story of how simple and practical decisions can bring great reward and prestige. The genesis of the marque is eye-opening. After the second world war, the Rover factory had a great deal of floor space, previously devoted to armament manufacture, that was literally going to waste. Rover cars were not selling in anywhere near enough numbers to justify increased production. It was decided to use up the remaining space by making a new model - a rugged utilitarian workhorse. In the austere economic climate, the Land Rovers rapidly proved extremely satisfactory for all concerned. Soon their boxy shape could soon be seen all over the world, and it wasn’t long before the demand for Land Rovers outstripped the demand for Rover saloons. Not bad work for a factory floor space-filler!

When the economy took an upturn, the Land Rovers were able to feature smarter interiors and with several years of subsequent development, the idea of a well-appointed off-roader reached its logical development in 1970 with the launch of the Range Rover. The response was beyond Land Rover's wildest dreams – at one point a Range Rover was even installed into the Louvre.

Of today’s models, the Defender stays closest to the Land Rover's true roots. Others in the range are the Discovery, the Freelander and of course the classic Range Rover. If you are looking for a four-wheel drive off-roader, Land Rovers are probably the first cars you should consider.