Review
BMW's technological showcase has always been subject to a fair amount of criticism for its controversial styling, something that a mid-term facelift did little to stem. If you like the distinctive looks and can live with its sometimes excessively clever tech features then it's still a brilliant car - and it remains the choice for keen drivers in its hard-fought segment.
The spacious interior is well finished, with even the most basic versions coming with copious standard kit, including leather upholstery. Most versions also come with sat nav at no extra cost, too. Various functions are controlled by BMW's controversial "iDrive" turn-and-click wheel, which still seems like an excessively fiddly way of dealing with everyday tasks like changing radio station.
When it comes to dynamics the 7 Series remains pretty much untouchable by all its major rivals, combining a cosseting high-speed ride with impressive agile responses through corners. It manages to be both wafty and sporty - a neat trick.
Engine choice is down to how fast you want to go and whether your wallet can withstand the fuel bills of the more powerful versions. The basic 730i is respectably rapid, with the V8 powered 740i and 750i adding incremental hikes in performance. The range-topping V12 760i is over the top, though, and looks very expensive. Most buyers opt for the excellent 730d diesel version, which combines strong performance with outstanding economy.